If there is one thing Mexican-American sister duo Ha-Ash pride themselves on, it is the ability to weave a love story or two through song. And now they’re back to make us feel some more. 

In their newest album,“#HaAshtag,” released Thursday, Sep. 1, Ashley Grace and Hanna Nicole Perez embrace the country-pop rhythm that put them on the map as one of the best Latin pop groups of the early-mid 2000s. 

Their sixth studio album, “#HaAshtag” comprises 11 songs, each adding on to the duo’s evocative catalog of girl power anthems in their own rich and unique way. “#HaAshtag” is not only full of deeply human feelings, but each track lives in the details, helping to visualize identifiable human moments for women on the other side of heartbreak. 

Backed by a steel guitar, “Lo Que Un Hombre Debería Saber” stays true to the women’s signature sassy, soaring sound, trading verses about their expectations for a man. Ashley and Hanna don’t ask for much but a good morning text, sincere compliments, romantic dinners, and flowers every now and then…

“We’re just motivated to tell men what they need to know,” Ashley told LATINA with a laugh.

According to LATINA, Ha-Ash recorded the LP at home in Louisiana during the COVID-19 lockdown. “Being at home and stopping for a second, we were like, ‘Let’s go back to our roots. Let’s go back to the gospel sound and the country sound,'” Hannah said.

And they did. In “Si Yo Fuera Tu,” country-pop meets Mexican ranchera as Ha-Ash sing about rising above heartbreak, “If I were you, I wouldn’t show my face again / if I were you, I’d be careful.” The song is laced with a modern, rural sound that pays homage to their Mexican-American roots. 

Still, the sisters are not afraid to explore vulnerable territory with soul-baring songs like “Supongo Que Lo Sabes,” “Tenian Razon,” and “Te Lo Dije,” tapping into the mournful spirit that defines so many classic country tunes. 

A gorgeous, melancholic breakup ballad, “Te Lo Dije” reminisces on the times the sisters chose to go against their gut, “I told you sooner or later it would happen, but you didn’t understand.” 

Feelings known all too well. 

As is typical in periods of healing, “#HaAshtag” manages to strike a powerful balance of anger, grief, and empowerment, giving listeners all the breakup anthems and slow burners we love and have come to expect from Ha-Ash. 

Since the album’s release, Hanna and Ashley kicked off their tour - Mi Salida Contigo en México - Sept. 2 in Puebla. They will make stops in major cities such as Guadalajara, Morelia, Monterrey, and Mexico City, among others before wrapping up Dec. 3 in Hermosillo.

The raw emotion that an album like “#HaAshtag” provides? It’s the same raw emotion CHARTIN was built upon. At CHARTIN, we are dedicated to helping you find your voice. Step one? Matching you with seasoned music professionals so that you’re putting your best foot forward. It helps to have people who care, and no one cares more than we do. 

Visit https://chartinmusic.com/ to get started.

Nancy Sanchez-Diaz

Content Creator / Writer; CHARTIN Music