K-pop girl group BLACKPINK following their album success in 2020, recently made a comeback in the industry with their new album titled “Born Pink”. They released their title song “Pink Venom” as a pre-release single on August 19th.

Through their social media channels, they not only promote their new album, but they also posted a video to call for action on climate change issues ahead of this year’s UN General Assembly in New York. 

BLACKPINK are not only globally successful music acts, they are also named SDG Advocates. SDG Advocates are inspiring influential people to raise awareness of the Sustainable Development Goals. Using their global platforms to raise ambition around the SDGs and to support the vision of a better world and inspiring others to do the same. 

Blackpink shot a live video feed for the General Assembly , called “SDG Moment,” to urge world leaders to take action toward the U.N.’s Sustainable Development Goals and also urge people to decrease their energy consumption, choose their local produce and cut on food waste.

Blackpink member Jennie Kim mentioned that we must seize the moment to take actions in creating a world that is more sustainable and to leave no one behind.
This video was used to open up the discussion of climate change and global warming issues on this year’s UN General Assembly.

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Grace Emanuella

Content Creator / Writer; CHARTIN Music